It takes a lot to be creative. Sometimes you need a delicious moment to reactivate those juices. The humble apple is our brand ambassador and can be anything you make of it. Enjoy a delightful beverage in celebration of our 20 years in the industry.
20 years, we must be doing something right. Inspired by faith and a whole lot of love, this animation captures the essence of Brooke’s intention behind each creation. A personal challenge set to bring a 3D element into play with the Pantone colour of the year at the forefront within a revolving heart apple.
“A seed in the heart of an apple is an orchard invisible” Khalil Gibran
Brooke’s perspective
Each note written has the potential to delight. Your perspective is unique and the words you choose have meaning. Writing is an art form and we forget this sometimes. To give up our creativity to technology would be a great loss. It is far more rewarding knowing that you came up with something from the heart. You are the creator of your own works, remember to take time to set the intention before you begin. An authentic view is more valuable than anything these days.
Chloe’s perspective in collaboration with AI
Words have always been shaped by the person behind them. AI doesn’t change that — it simply gives us a new way to explore, refine and express our ideas. AI can suggest, challenge and help us find a clearer way to communicate an idea, but it can’t decide what matters to us. It doesn’t have our experiences, instincts or perspective unless we bring them to the conversation. Perhaps the wisdom isn’t in writing every word alone. It’s in knowing what you want to say, questioning what comes back, and choosing the words that still sound like you. Technology can help us find the words. Meaning is still ours to give them.
Janelle’s apple opening and closing symbolises the evolution of FreshPict over 20 years with each piece representing the development of an expanding business. As the apple opens, it reveals new ideas, opportunities, innovation and growth. As it closes, it reflects FreshPict’s strong foundations, bringing together all the elements that contribute to its success. The continuous motion represents FreshPict’s ability to adapt, learn and evolve in an ever changing market.
The women in print gather annually for an event that allows this community to connect and share ideas. This year the coordinators focused on a financially fierce theme and incorporated Pascale Helyar as their source of wisdom. Our team enjoyed beverages on arrival, a yummy breakfast and a wealth of knowledge gained. Thank you to the team at IVE for the invitation and lovely company.
From humble beginnings in Mornington, to an all-encompassing family endeavour back in Mornington, 20 years on. What feels like an infinite loop of good intentions, these have come to fruition time and time again in our FreshPict community. Brooke has only gratitude for the creatives that supported her and came along for the journey.
The benefits of uplifting the presence of your brand are exponential. It is your chance to breathe new life into your creation.
Be sure to consider every aspect of your business with fresh intentions. What is it you would like to achieve with this change? Share your ultimate vision and we will develop concepts that resonate with colour, type and graphics. Believe it or not these all have the power to energise and increase the output of your business and those surrounding you.
If you feel inspired and need some support with your branding, we would love to collaborate.
We thoroughly enjoyed another wonderful team adventure up to the Mission to Seafarers for the Melbourne Celtic Festival. Starting with delicious baked potatoes in the garden, beautiful vocals in the chapel, male harmonies in the dome and finishing with high energy music in the hall, our team immersed themselves in it all.
Creative dreamers Sue and Alison give their Celtic community everything they can this time of year and it never goes unappreciated.
FreshPict turns 20! A milestone built on creativity, storytelling, and evolution. To celebrate, Seran developed an 8-bit pixel animation, a nod to the early days of digital art where every pixel mattered. It’s a tribute to our past and a playful step into the future. Here’s to 20 years.
The Mornington community put on a beautiful display of creativity at the Art Show. Local artists captivated the audience with the use of many different mediums drawing inspiration from near and far. David, Brooke and Janelle attended, with beverage in hand they were immersed in the shared experience. Here is a selection of their favourites on display. You can view the full catalogue online at your leisure.
Another day in the creative world, another Pantone colour trend that will guide us forward. The crisp clarity of the undying cloud dancer, Pantone 11-4201, is the freshest take on purity in a world that wants to over-stimulate the senses. This will set the tone and bring peace to all creations, with a palette anyone can enhance upon.
Sun, serenity and a little mischief
It was a festive occasion for all at Mornington Park uniting the community for the most wonderful time of the year. Santa came to visit, the carollers were carolling and Chloe was there serving ice cream along with an array of other local vendors. After a successful brand refresh for Mornington “the heart of the peninsula” it was nice to see our creative on display and aligned with other community projects.
Gah-laughing all the way
A beautiful collection of artwork from the community of Alkira. Well worth the visit, the exhibition is open to all from 25 November until the 7 December at Box Hill Community Arts Centre.
Got skills, bottle flip master in action
We see the power of colour. Each year Pantone selects a prominent hue to lead the creative realm. This season was Mocha Mousse 17-1230 TCX.
Our team have been capturing stills with every shade of brown in our vicinity, in hope that we might find the perfect moose in the wild moment. It has been a beautiful endeavour, see our collection.
The International Day of Peace is observed around the world each year on 21 September. It would be a beautiful thing if we could all unite in unconditional love.
So often we say, “I just want a logo” or “I just want a website”. There is much to consider before we get to the result we want or didn’t even know we wanted.
Part of the creative process is ensuring we see the whole task at hand, this is achieved by writing a great brief. Each project has its own nuances. The more information we gather, the more we begin to see the world in which our project lives.
Explore every corner of your market and find the people that can benefit from your idea. This is your opportunity to create something authentic through focused intention. When we find the true reason we create; it allows us to design visuals that align with our goals and in turn deliver a successful collaboration.
We put together a creative brief template so you can start your next project with good intentions.
You’d be daft to believe there isn’t a little bit of punk in all of us. These owl friends were developed by Seran while listening to Daft Punk Around The World.
Elle Cordova’s highly entertaining view on fonts and the personality they come with.
Calm on the surface, paddling wildly underneath
The FreshPict team attended the Nourish to Flourish: Women in Print Breakfast.
The event was hosted by IVE Group Account Director and Victorian Patron for Women in Print, Rita Karagiannis, along with guest speaker Craig Harper, who talked all things health, wellness and self-care in both our personal and professional lives.
It was such a wonderful experience to be surrounded by so many talented women who work in print, not to mention the breakfast was exceptional. Chantelle even walked away a winner, being drawn for the major door prize!
Poor Henrietta, our overstimulated Mumma chicken! Her baby chicks have indulged in too much chocolate and are consequently deep in zoomie mode.
Our first attendance of the Melbourne Celtic Festival was in it’s opening year 2020 with limited capacity. To see the event in full flight this year was absolutely breathtaking. With its unique blend of world-class talent and a warm community vibe, Sue Foley and her team transformed The Mission to Seafarers into a lively hub of music and dance that we thoroughly enjoyed.
FreshPict event highlights
It’s a city music festival with a country feel. If you missed the main event, you can catch them on the road across Australia.
From our studio window, a flock of posturing pigeons put on a daily show of movement and swagger, blending entertainment and inspiration that sparks our creative designs.
At FreshPict, we’re always looking for ways to create stunning print materials without compromising the planet. The good news? Eco-friendly paper stocks are more innovative than ever, offering premium quality with a sustainable edge.
Sustainable stocks making a difference
Recycled Paper
Made from post-consumer waste, this stock reduces landfill and energy consumption while maintaining a high-end finish.
Stone Paper
Water-resistant, tear-proof, and tree-free, this paper is made from crushed stone and uses no water or toxic bleaches in production.
Sugarcane Paper
A byproduct of the sugar industry, this paper gives agricultural waste new life, making it a renewable alternative to traditional wood-based stocks.
Wheat Straw Paper
Crafted from agricultural waste, this option conserves trees while maintaining a natural, earthy aesthetic.
Hemp Paper
Renewal Hemp is an eco-friendly paper made with 30% rapidly renewable hemp and blended with responsibly sourced virgin and recycled fibres.
️FSC-Certified Paper
Paper with this certification ensures responsible sourcing from well-managed forests and recycled materials.
Ball & Doggett are Australia’s leading distributor of sustainable paper stocks
“We view sustainability not just as an environmental catch-cry but rather as way of doing business. Respect not just for the Earth and our forests but also for our staff, suppliers, local communities and of course, our customers.”
From business cards to brochures, choosing the right eco-paper can make a world of difference. Ready to go green with your next print project? Let’s chat!
Keep your eyes on the fries
Consistency in design is the backbone of effective branding. When your visual elements—like logos, colours, and fonts—are used consistently across all platforms, you create a unified and recognisable brand identity. This builds trust and makes it easier for your audience to connect with and remember your brand.
Inconsistent design can confuse customers and weaken your brand’s impact. When every touchpoint feels cohesive, your brand appears professional, dependable, and strong. Consistency helps to reinforce your brand’s message and values, making it easier for customers to stay engaged and loyal over time.
Jingle all the way
At FreshPict Creative, we believe that great packaging design is more than just wrapping – it’s a key driver for sales. In today’s competitive market, eye-catching and well-crafted packaging can be the difference between a product that flies off the shelves and one that goes unnoticed.
Good packaging not only grabs attention but also communicates the product’s value, quality, and brand story. It creates an instant connection with consumers, making them feel confident in their purchase. With the right combination of aesthetics, functionality, and messaging, packaging can enhance the customer experience, influence buying decisions, and ultimately, boost sales.
So, next time you’re planning a product launch, remember that great packaging is not just an accessory – it’s a powerful marketing tool.
At FreshPict, we know that colour is more than just a visual element; it’s a powerful tool that influences emotions, behaviours, and perceptions. Colour psychology plays a critical role in design, shaping how audiences connect with brands and messages.
Each colour evokes specific feelings. Emotions like joy, love, gratitude, and passion are associated with high vibrational frequencies, while fear, anger, guilt, and sadness are linked to lower frequencies. Violet is the highest frequency colour and therefore the most energy. The least energy is found in the lowest frequency of visible light, which is red. White combines all colours and represents pure energetic alignment.
By knowing colour frequencies and the psychological effects, we strategically choose colour palettes that not only complement the design but also align with your brand’s message and target audience.
Next time you see a design that draws you in, remember; it is not just the layout or imagery, it is the colours working behind the scenes to create that connection.
Cultivate gratitude and witness the abundance that surrounds you
In a crowded marketplace, bold design is what grabs attention and makes a lasting impression. Boldness doesn’t just mean bright colours or big fonts – it’s about making creative choices that push boundaries and break through the noise.
By daring to be different, your brand can stand out in a sea of sameness. Whether it’s an unexpected layout, eye catching image, a striking colour palette, or unique typography, bold design helps communicate confidence and creativity. It shows that your brand isn’t afraid to take risks and make a statement, leaving a memorable mark on your audience.
So, when it comes to design, don’t hold back – be bold, be brave, and let your creativity shine!
Everything is in a constant state of transformation
In the ever-evolving world of marketing and branding, print remains a cornerstone for effective communication and brand visibility. Whether you’re looking to captivate your audience, promote your business, or leave a lasting impression, choosing the right print format is crucial. Let’s dive into various print formats and how they can elevate your brand.
Business cards are a staple in professional networking. They are small, portable, and serve as a tangible representation of your brand. A well-designed business card can make a strong first impression, providing potential clients or partners with your contact information and a glimpse of your brand’s identity.
Flyers and brochures are versatile print formats used for promoting events, products, or services. They are usually distributed in public places or mailed directly to potential customers. They are cost-effective ways to reach a wide audience with detailed information about your offerings.
Posters are large prints used to grab attention in high-traffic areas. They are ideal for advertising events, campaigns, or promotions. Posters can capture attention from a distance and convey messages quickly and effectively.
Banners are larger than posters and are typically used for outdoor advertising, trade shows, or storefronts. Their size makes them perfect for high visibility in crowded spaces, drawing attention to your brand or event.
Magazines and booklets are multi-page print formats used for in-depth content like articles, product catalogs, and company reports. They offer a professional way to present detailed information and can be kept as a reference by readers.
Direct mailers include postcards, letters, and other printed materials sent directly to potential customers’ mailboxes. They provide a personal touch and can be highly targeted to specific demographics.
Signage includes indoor and outdoor signs, such as storefront signs, wayfinding signs, and event signs. Effective signage can improve customer experience, brand visibility, and convey important information clearly.
Promotional items, from cosy hoody’s, t-shirts and bags, to the classic pencil or notebook, these are items you can wear or give away as a lasting memory of your brand.
Ready to elevate your brand with stunning print designs? Contact us today and let’s turn your ideas into impactful print materials.
Grateful for small things, big things and everything in between
In today’s visual-driven world, graphic design is more than just aesthetics; it’s a strategic tool that can make or break your brand’s identity and message. Let’s explore the seven main types of graphic design and how they can benefit you.
1. Visual identity
Focuses on creating the visual elements of a brand. This includes logos, typography, colour palettes, and imagery that represent the brand’s personality and values. A strong visual identity helps establish a brand’s presence and sets it apart from competitors. It’s the foundation of all your branding efforts.
Examples: Logos, Business Cards, Letterheads, Brand Style Guides
2. Marketing and advertising
This aims to promote products or services through visual content. It involves creating assets for print, digital, and social media marketing. Effective marketing and advertising design grabs attention, communicates a message quickly, and drives consumer action.
Examples: Posters, Flyers, Social Media Content, Email Marketing Templates, Banner Ads, Billboards
3. User Interface (UI)
UI design is all about creating intuitive and visually appealing interfaces for websites, apps, and other digital products. It focuses on the user experience (UX) and the interactivity of the design. Good UI design ensures that users can navigate a product easily and enjoyably, which is crucial for retaining users and achieving business goals.
Examples: Website Designs, App Interfaces, Game Interfaces, Software Dashboards
4. Publication
Publication design is centered on creating layouts and designs for printed and digital publications. This includes everything from books and newspapers to magazines and reports. A well-designed publication enhances readability and engagement, making it more likely that your audience will absorb the content.
Examples: Books, Magazines, Newsletters, Annual Reports
5. Packaging
Packaging design involves creating the exterior of a product, including the container, labelling, and overall presentation. It’s a crucial part of the product experience. Attractive and functional packaging can influence purchasing decisions, convey brand values, and ensure that the product stands out on the shelves.
Examples: Boxes, Bottles, Labels, Wrappers
6. Motion
Motion graphics are pieces of digital footage or animation that create the illusion of motion. This type of design is used in multimedia projects. Motion graphics are engaging and can simplify complex information, making them ideal for storytelling and marketing.
Examples: Animated Logos, Title Sequences, Promotional Videos, Animated Social Media Content
7. Environmental
Environmental graphic design integrates design with physical spaces to improve user experiences. It encompasses wayfinding systems, signage, murals, and exhibitions. Enhance the interaction between people and places, to create memorable and navigable environments.
Examples: Signage Systems, Exhibitions, Retail Store Interiors, Event Spaces
At FreshPict, we understand that each type of graphic design requires a unique approach and a deep understanding of its specific requirements. Our team specialise in all seven types of graphic design, ensuring that we can meet your needs with creativity and precision.
The future belongs to those who believe in the beauty of their dreams
You will find little Miss Meg either stalking the cursor on the computer screen, assisting in typing out emails or curled up in the sunniest of sunny spots she could find. With those adorable, innocent/not so innocent eyes, how could you not be inspired to create a vector illustration of her sweetness?
Illustration by Chantelle
When you choose joy, you feel good
When you feel good, you do good
When you do good, it reminds others of what joy feels like
Working in a creative industry can be a fulfilling experience, as you’re able to bring forth something within you to the outside world to share with others. All those ideas in your head can turn into something beautiful, because you have the drive to create. But sometimes when you need that creative spark, it just isn’t there.
What then? How do you bring back the creative spark? Here are some of our methods:
1. Rest
Absence makes the heart grow fonder, and that applies even to parts of ourselves. Being away from your creative space rather than forcing yourself to try and churn something out might have you missing your tools or your office and itching to dive back into things.
This is not always an option (deadlines—argh!) but if you can, we recommend spending some time away from your own creativity. It will come back. Sometimes you just need to stop looking for it.
2. Try something new
Try something new that’s outside of your creative field. If you’re a sewist who’s always found embroidery interesting but have never tried it, now’s the time. Go out and buy a hoop and some threads, and ride that wave of excitement.
When you’re starting out in something new, you’ll find you can actively watch yourself grow and achieve challenging but attainable goals that you’ve set for yourself. Doing this will give you a creative high that you might just be able to use in your regular field to motivate yourself.
3. Do some research
Research has a bad rap. Don’t think about research as something you’re forced to do just to make sure you’re bored out of your mind. Think about research as an opportunity to discover exciting new ideas or techniques. Learning more about the world can be an endless source of inspiration as you explore what’s possible. And then when you start to ponder your next project, you’ll have a larger knowledge base to pull ideas from.
4. Consume
It may seem obvious for a painter to visit an art gallery when they’re feeling the need for inspiration, but we suggest consuming media both within and out of your usual field. Watch a movie, read a book, or find a new musical artist to listen to. You can note what other creatives like you are doing and what works for them, but you can study completely different creatives and what you like about their processes and how they might translate to your work.
5. Reflect
Pull out some of your old projects or look over your portfolio. Most likely, you’ve improved since you first started your creative journey, and can point out things in your past work that you would do differently now. Understanding how much you’ve grown over time can sometimes give a renewed sense of motivation as it inspires hope for future progress.
6. Brain dump
Brain dumping encourages you to get down every thought and idea in your head on a particular topic without any critique. Writer’s block often comes from high expectations, but with brain dumping there isn’t any.
Get a notebook and literally write every thought that comes to you. You might have more doodles than words, and that’s ok. It might not make any sense. It probably won’t. That’s ok. There doesn’t need to be any order or neatness.
This can help you prioritise or work through things that have been weighing on your mind, or give you some little nuggets of an idea that you can expand into a fully-fledged concept for the project you want to work on.
7. Keep going
This list contains our suggestions for lighting a creative spark, but it’s even more important to keep that energy going in the long run. Are you the kind of person who never finishes what they start? If you are, it’s time to start building more healthy habits.
After the initial burst of energy or inspiration, you can try to keep the energy going by repeating some of these methods that work for you until you’re satisfied with your work. Instead of losing focus by starting a new project without finishing your previous one, just keep a notepad for you to jot down new ideas as they come to you.
We hope this list helped you get out of the rut you’re in and find that sometimes-elusive “creative spark”. Everybody gets caught in moments like these and we just want to help out our fellow creatives because we understand the frustration. If all else fails, another cup of coffee probably won’t hurt. We’re cheering for you!
Bee so happy when others look at you, they become happy too.