advertising agency Archives

Consistency is key to building a strong brand

Consistency in design is the backbone of effective branding. When your visual elements—like logos, colours, and fonts—are used consistently across all platforms, you create a unified and recognisable brand identity. This builds trust and makes it easier for your audience to connect with and remember your brand.

Inconsistent design can confuse customers and weaken your brand’s impact. When every touchpoint feels cohesive, your brand appears professional, dependable, and strong. Consistency helps to reinforce your brand’s message and values, making it easier for customers to stay engaged and loyal over time.

Jingle bells & sea shells

Jingle all the way

Colour in design

At FreshPict, we know that colour is more than just a visual element – it’s a powerful tool that influences emotions, behaviours, and perceptions. Colour psychology plays a critical role in design, shaping how audiences connect with brands and messages.

Each colour evokes specific feelings. Emotions like joy, love, gratitude, and passion are associated with high vibrational frequencies, while fear, anger, guilt, and sadness are linked to lower frequencies. Violet is the highest frequency colour and therefore the most energy. The least energy is found in the lowest frequency of visible light, which is red.

Colour	Frequency	Wavelength
Violet	668–789 THz	380–450 nm
Blue	631–668 THz	450–475 nm
Cyan	606–630 THz	476–495 nm
Green	526–606 THz	495–570 nm
Yellow	508–526 THz	570–590 nm
Orange	484–508 THz	590–620 nm
Red	400–484 THz	620–750 nm

By understanding colour frequencies and the psychological effects, we strategically choose colour palettes that not only complement the design but also align with your brand’s message and target audience.

Next time you see a design that draws you in, remember – it’s not just the layout or imagery; it’s the colours working behind the scenes to create that connection.

Very merry

Grateful for small things, big things and everything in between

Every dream begins with a wish

The future belongs to those who believe in the beauty of their dreams

Design with intention

So often we say, “I just want a logo” or “I just want a website”. There is much to consider before we get to the result we want or didn’t even know we wanted.

Part of the creative process is ensuring we see the whole task at hand, this is achieved by writing a great brief. Each project has its own nuances within the; budget, overview, target audience, call to action, messages and schedule. The more information we gather, the more we begin to see the world in which our project lives.

Explore every corner of your market and find the people that can benefit from your idea. This is your opportunity to create something authentic through focused intention. When we find the true reason we create; it allows us to design visuals that align with our goals and in turn deliver a successful collaboration.

We put together a creative brief template so you can start your next project with intention.

CREATIVE BRIEF

Introducing FreshPict’s newest family member, Meg

You will find little Miss Meg either stalking the cursor on the computer screen, assisting in typing out emails or curled up in the sunniest of sunny spots she could find. With those adorable, innocent/not so innocent eyes, how could you not be inspired to create a vector illustration of her sweetness?

Illustration by Chantelle

7 ways to find that creative spark

Working in a creative industry can be a fulfilling experience, as you’re able to bring forth something within you to the outside world to share with others. All those ideas in your head can turn into something beautiful, because you have the drive to create. But sometimes when you need that creative spark, it just isn’t there.

What then? How do you bring back the creative spark? Here are some of our methods:

1. Rest

Absence makes the heart grow fonder, and that applies even to parts of ourselves. Being away from your creative space rather than forcing yourself to try and churn something out might have you missing your tools or your office and itching to dive back into things.

This is not always an option (deadlines—argh!) but if you can, we recommend spending some time away from your own creativity. It will come back. Sometimes you just need to stop looking for it.

2. Try something new

Try something new that’s outside of your creative field. If you’re a sewist who’s always found embroidery interesting but have never tried it, now’s the time. Go out and buy a hoop and some threads, and ride that wave of excitement.

When you’re starting out in something new, you’ll find you can actively watch yourself grow and achieve challenging but attainable goals that you’ve set for yourself. Doing this will give you a creative high that you might just be able to use in your regular field to motivate yourself.

3. Do some research

Research has a bad rap. Don’t think about research as something you’re forced to do just to make sure you’re bored out of your mind. Think about research as an opportunity to discover exciting new ideas or techniques. Learning more about the world can be an endless source of inspiration as you explore what’s possible. And then when you start to ponder your next project, you’ll have a larger knowledge base to pull ideas from.

4. Consume

It may seem obvious for a painter to visit an art gallery when they’re feeling the need for inspiration, but we suggest consuming media both within and out of your usual field. Watch a movie, read a book, or find a new musical artist to listen to. You can note what other creatives like you are doing and what works for them, but you can study completely different creatives and what you like about their processes and how they might translate to your work.

5. Reflect

Pull out some of your old projects or look over your portfolio. Most likely, you’ve improved since you first started your creative journey, and can point out things in your past work that you would do differently now. Understanding how much you’ve grown over time can sometimes give a renewed sense of motivation as it inspires hope for future progress.

6. Brain dump

Brain dumping encourages you to get down every thought and idea in your head on a particular topic without any critique. Writer’s block often comes from high expectations, but with brain dumping there isn’t any.

Get a notebook and literally write every thought that comes to you. You might have more doodles than words, and that’s ok. It might not make any sense. It probably won’t. That’s ok. There doesn’t need to be any order or neatness.

This can help you prioritise or work through things that have been weighing on your mind, or give you some little nuggets of an idea that you can expand into a fully-fledged concept for the project you want to work on.

7. Keep going

This list contains our suggestions for lighting a creative spark, but it’s even more important to keep that energy going in the long run. Are you the kind of person who never finishes what they start? If you are, it’s time to start building more healthy habits.

After the initial burst of energy or inspiration, you can try to keep the energy going by repeating some of these methods that work for you until you’re satisfied with your work. Instead of losing focus by starting a new project without finishing your previous one, just keep a notepad for you to jot down new ideas as they come to you.

We hope this list helped you get out of the rut you’re in and find that sometimes-elusive “creative spark”. Everybody gets caught in moments like these and we just want to help out our fellow creatives because we understand the frustration. If all else fails, another cup of coffee probably won’t hurt. We’re cheering for you!