Specsavers Any 2 Pairs $199 Campaign

While planning a new “Any 2 pairs $199” promotion, Specsavers asked FreshPict for a new visual concept for the ad that would work across multiple formats and show off some exciting products from their range. It was developed and rolled out over a wide variety of print and digital media, from in-store POS elements and shopping centre advertisements to flyers, street furniture and billboards. Many of the digital items featured eye-catching animations that stood out in busy shopping centres.