Pretty Foundation is a charity dedicated to fighting negative body image in young girls. Their mission is to empower girls with the perspective, skills and support to develop and nurture a positive body image for themselves and others.

Style Guide for Pretty Foundation's new brand identity. Includes logo use, typography, graphic elements and master applications. Designed by FreshPict Creative Solutions

FreshPict has provided Pretty Foundation with a new visual identity while preserving the aspects of their previous design that Pretty Foundation loved. We provided a comprehensive style guide to assist in the execution of the new branding across various platforms.  

View website
Body Image Educator's Kit for Pretty Foundation, designed by FreshPict Creative Solutions
Illustration for Pretty Foundation and Liptember, by FreshPict Creative Solutions
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google