PRETTY FOUNDATION

Pretty Foundation is a charity dedicated to fighting negative body image in young girls. Their mission is to empower girls with the perspective, skills and support to develop and nurture a positive body image for themselves and others.

Style Guide for Pretty Foundation's new brand identity. Includes logo use, typography, graphic elements and master applications. Designed by FreshPict Creative Solutions

FreshPict has provided Pretty Foundation with a new visual identity while preserving the aspects of their previous design that Pretty Foundation loved. We provided a comprehensive style guide to assist in the execution of the new branding across various platforms.  

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Body Image Educator's Kit for Pretty Foundation, designed by FreshPict Creative Solutions
Illustration for Pretty Foundation and Liptember, by FreshPict Creative Solutions
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