Pretty Foundation Style Guide

Pretty Foundation is a charity dedicated to fighting negative body image in young girls. At FreshPict, we understand that important messages need to be delivered with clarity and grace. Keeping this in mind, we updated the branding for Pretty Foundation and introduced a styleguide to aid in the maintenance of the brand identity, which all revolves around delivering that message of empowerment and body positivity. We have gone on to provide advertising material to support their book launches and promotional campaigns.